Nano influencers are finding more opportunities to collaborate with major brands. With smaller but highly engaged followings, these influencers can generate authentic, trust-based connections with their audiences. For those looking to break into affiliate marketing, Walmart Creator, Target Creator, and Viator Shop offer excellent platforms to monetize your influence. Here’s an overview of these three programs, what they offer, and how you can join.
Walmart Creator
Walmart Creator is a platform designed to empower influencers and content creators to promote Walmart products and earn commissions. It functions as a dedicated creator program for those who want to collaborate with Walmart by sharing products through social media, blogs, or other online channels.
This is my favorite creator program. The account I signed up with only had 94 followers when I was approved so this is a very easy way to get into influencer marketing. I've had a ton of success by using the links in blog posts and even just answering questions for recommendations in online groups and forums. Think about it, Walmart is the largest retailer in the U.S. so the chances of someone actually buying from your links are pretty high. Anytime someone asks about your favorite (insert product), you just send them your affiliate link and if they purchase within 3 days you get commission on everything that was in their cart. Absolutely amazing!
Key Features of Walmart Creator:
Product Promotion: Creators can promote a wide variety of Walmart’s products across different categories such as fashion, home goods, electronics, and groceries.
Commission-Based Earnings: Creators earn commissions on sales generated through their unique referral links. The more products a creator sells, the more they earn.
Self-Service Platform: Creators can browse, select, and promote products that fit their niche without needing direct approval for each individual campaign.
Content Flexibility: Creators can share products through different types of content, including social media posts, blog articles, YouTube videos, and more.
Insights & Analytics: The platform provides creators with performance analytics, allowing them to track sales, commissions, and content engagement.
Exclusive Access: Influencers who are part of the program often get early access to new product launches and exclusive promotions that they can share with their audience.
Minimum Follower Count: Walmart Creator is highly accessible for nano influencers, with no strict minimum follower count. As long as your content is relevant and you have an engaged audience, you can apply.
Niches: This program is perfect for influencers in lifestyle, parenting, fashion, home décor, beauty, and tech.
Types of Products Promoted: You can promote anything available at Walmart, from groceries and home goods to tech gadgets and beauty products. This versatility means you can authentically recommend products that suit your niche.
Commission Potential: Walmart offers a competitive commission rate, with the potential to earn 1% to 18% commission on sales depending on the product category.
Sign-Up Process: Signing up is straightforward. You’ll need to create an account on the Walmart Creator platform, provide details about your social media profiles, and submit your application for approval. Once approved, you’ll gain access to the product library, where you can start creating links and sharing them with your audience.
Target Creator
Target Creator is a platform specifically designed for influencers and content creators to collaborate with Target, promoting the brand’s wide range of products and earning commissions through their content. The program allows creators to share Target products with their audience through personalized content, while benefiting from sales generated through affiliate links.
Key Features of Target Creator:
Product Promotion: Creators can promote thousands of Target’s products, from fashion and home decor to beauty, electronics, and groceries, across multiple content channels like social media and blogs.
Commission-Based Earnings: Like many creator programs, Target Creator offers commission-based earnings where creators get paid for the sales they generate using their unique links.
Creative Control: Creators have full control over the content they produce, with the ability to select the products they want to promote. This allows for authentic integration into their posts.
Insights & Tracking: Target Creator provides tools for tracking performance, allowing influencers to monitor their sales and commissions while optimizing their strategies.
Exclusive Offers: Creators often gain access to exclusive deals, special promotions, and early product releases to share with their audiences.
Minimum Follower Count: Target Creator also welcomes nano influencers with no rigid minimum follower requirement. What matters is your niche and the quality of engagement with your followers.
Niches: Ideal for influencers focused on lifestyle, family, beauty, home improvement, fashion, and health and wellness.
Types of Products Promoted: You’ll have access to Target’s wide variety of products, from stylish clothing and beauty items to groceries, home décor, and electronics.
Commission Potential: Target offers commissions ranging between 1% and 8%, depending on the category. Categories like home goods and apparel tend to have higher commission rates.
Sign-Up Process: To join, visit the Target Creator website and fill out an application. Once accepted, you’ll be able to create affiliate links for your chosen products, and you can track your earnings through the dashboard.
Viator Shop
Viator Shop is a creator program with the Viator Partner Program designed to allow influencers, bloggers, and content creators to promote tours, activities, and experiences listed on Viator’s platform. Viator, a TripAdvisor company, specializes in providing travelers access to a vast selection of tours and activities around the world. Through Viator Shop, creators can earn commissions by promoting these experiences to their audiences. I highly recommend Viator's Partner Program and Viator Shop. You can sign up here.
I use Viator Shop in combination with my travel blog. At the time I applied and was approved, my travel blog was brand new and had 1 follower. Shout out to Viator for giving the little guys and gals a chance! Using the platform is super simple. It's easy to create experiences that are categorized so visitors of your blog or shop can easily build an itinerary. This makes it simple to book an entire trip with minimal time and effort. I've received really good feedback on the user experience. If you are in a travel niche or even if you want to start a local blog, this is a great option to make money just for spreading the word about things to do and places to see.
Key Features of Viator Shop:
Promote Travel Experiences: Instead of physical products, creators promote a range of travel experiences such as guided tours, sightseeing, day trips, and adventure activities across various destinations.
Commission-Based Earnings: Creators earn a commission on any tours or experiences booked through their unique referral links. This provides a unique revenue stream for creators in the travel niche.
Wide Range of Niches: Viator offers experiences suitable for different niches, including adventure, culture, food and drink, outdoor activities, and more. This allows creators to align promotions with their audience’s preferences.
Customizable Links and Widgets: Creators can generate customizable referral links and even embed widgets directly into their websites or blogs to promote specific tours or activities.
Performance Analytics: The platform provides creators with access to analytics, helping them track clicks, bookings, and commissions to better understand their audience's preferences.
Minimum Follower Count: Viator Shop is slightly more selective, typically looking for influencers with at least 1,000 followers. However, those with strong engagement and a focus on travel can still find success.
Niches: Viator Shop caters to travel influencers, adventure seekers, and those in the lifestyle niche who frequently share travel-related content.
Types of Products Promoted: As a Viator affiliate, you’ll promote travel experiences, tours, activities, and excursions. This is perfect for influencers who love to inspire their followers with unique travel opportunities.
Commission Potential: Viator offers a higher earning potential than product-based platforms, with commission rates of up to 8% on bookings made through your links.
Sign-Up Process: The Viator Shop program requires you to fill out a form with information about your social media accounts and website (if applicable). After review, you’ll be granted access to their extensive catalog of tours and activities, and you can start sharing affiliate links with your audience.
Conclusion
For nano influencers looking to expand their earning potential, Walmart Creator, Target Creator, and Viator Shop each offer distinct opportunities. Whether your content focuses on everyday products, stylish living, or travel adventures, these programs provide an easy way to monetize your influence with accessible sign-up processes and attractive commission structures. With dedication and creativity, even smaller creators can make a big impact through affiliate marketing.
Have you used any of these creator programs as a nano or micro influencer? Comment below.
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